Mr. Sahul Hameed Mousook Ali

Mr.Ali believes that it is the scale and vastness of the apparel manufacturing business that first prompted him to enter the industry. He puts forth an interesting view that clothing represents one of three basic requirements of any consumer, the others being food and shelter. As a result of the need for clothing being a fundamental one, he feels that a massive marketplace exists for an enterprise to operate within. The vast boundaries of the industry give Anuka Holding Tex immense room to differentiate its product and service, position itself, and to assert its dominance as a forerunner in manufacturing smaller order quantities with a higher degree of complexity for the upper segments of the apparel market. As one of our Directors, Mr.Mendis is motivated by the need for a stronger human element in the manufacture of a non-standard product such as fashion apparel, as it presents only limited automation possibilities. This is an interesting challenge, he feels, as it demands that we enable our employees to develop a higher degree of skills, firstly. This will reduce the potential for human error. Secondly, it requires that we draw the best possible employees from what is a highly competitive labour market and then retain them through concrete methods of motivation. A mutually beneficial relationship, thus formed, is what will bring about greater dividends for both the employee and the company. This is closely aligned with Mr.Mendis’ mission statement, which is to develop and expand the organization in a sustainable manner in order to ensure that all the stakeholders involved will benefit from its success.